I lead digital product, customer experience, and AI/ML strategy for global brands — Under Armour, Taco Bell, Experian — turning customer problems and growth goals into funded strategies, delivered by accountable product teams.
Across Under Armour and Capital Group, I led personalization and recommendation systems that replaced search-first discovery with intent-driven guidance. Pairing data science with transparency and user control, I proved the lift in a controlled rollout before scaling — so adoption was earned, not forced.
As AVP of Digital Product, I rebuilt a global product operating model — measurable OKRs, clear decision rights, and monthly outcome reviews — for 50+ people across NA, EMEA, and APAC. The result: a culture that stopped low-impact work early and held itself to outcomes, not output.
As part of Experian's innovation team, I helped take an ML-based identity-verification system from problem identification through validation — partnering with data science and data engineering to map the signals we had and model how machine learning could surface risk. The work was granted a U.S. patent and opened new verticals for the business.
Product vision, multi-year roadmaps, portfolio prioritization, business cases, capital allocation.
Omnichannel commerce, self-service, personalization, conversion optimization, journey modernization.
Agentic AI strategy, LLM/RAG apps, recommendation engines, conversational AI, AI product strategy.
Operating models, OKRs, product ops, governance, org design, PM coaching, global squad alignment.
Board & CEO presentations, cross-functional alignment, investment planning, P&L performance.
Standing up new businesses and platforms, then scaling them into durable, fundable growth engines.
Teaching the next generation of PMs — strategy, discovery, and building with AI.
Youth advisor and mentor in Foothill Ranch, CA, supporting emerging talent.
Essays on operating models, fundable strategy, and applied AI/ML.
Product transformation, AI strategy, and turning growth goals into outcomes.
An identity & verification architecture built with Experian's innovation team — an industry-first risk-detection system that solved tax fraud where no solution existed, and expanded the business into new verticals.
Duke University — Certification
Florida International University
The Product School
The Rahma Center Young Professionals
I bring focus to product teams: accountable operating models, strategies that get funded, and ambitious growth goals turned into measurable outcomes across revenue, adoption, conversion, and experience.
My work spans a $5B+ omnichannel ecosystem, billion-dollar launches, and global squads across North America, EMEA, and APAC. I'm as comfortable presenting to a board as I am coaching a first-time PM — and I believe the best AI products are the ones that feel effortless.
Based in Irvine, California. Open to executive leadership roles, advisory work, and good conversations with fellow product people.